Get to know influencer & youtube personality Cartia Mallan from our #BETHATGIRL campaign.

“Embrace your individuality” YouTube star turned Aussie It Girl, Cartia Mallan is easily one of our most hearted influencers in the fashion and beauty space.

Whether she’s teaching us a new make-up trick or discussing self-love and astrology, Cartia has gained the attention of 500,000 YouTube and Instagram followers.

As someone who’s life is so carefully followed in the digital space, Cartia says, “It’s hard to not compare your life or appearance to others when you are looking online but it’s important to remember that everything online is edited and a beautiful version of reality. Everyone struggles and everyone lacks confidence sometimes, but mainly the fact that someone else’s success or beauty does not take away from yours.”

What does BE THAT GIRL mean to this inspirational influencer?

“It means to be authentically yourself (and proud of it!). To be bold, confident, outrageous & fearless.”

For the #BETHATGIRL campaign, each person was asked to choose a word that encapsulates them. Cartia’s words were “unique” & “mates”.

Raw, real & free of re-touching, we’re here to celebrate Cartia’s story.