Love Your Body Week kicks off for 2018!

Love Your Body Week aims to raise awareness of body image concerns and promote body confidence in Australians around the country.

It will take place this year from 3rd –9th September 2018, and Sportsgirl will once again be in proud support.

You told us, we heard. We’re changing the conversation.

Last year, we used our platform to call to action the Butterfly Foundation’s National Survey.

With over 3,000 submissions, the survey has brought to life some significant, yet concerning results.

Some of the key findings from the 2017 survey include:

  • Over 40% are dissatisfied with their appearance. 1 in 3 people.

  •  73% wished they could change the way they look.

  • 66.6% of people remember being bullied or teased for their appearance at some stage in their life.

  • 41.5% most of the time or always compare themselves to others on social media.

  • 53.6% (more than half) of people rarely or never speak positively about their appearance.

Help Change The Conversation.

You can get involved by sharing your Love Your Body Week pledge on social media by downloading the pledge template or one of the completed pledges from Butterfly’s website & posting with the hashtags #LoveYourBodyWeek #ChangeTheConvo.


Due to the results of the Butterfly Foundation’s 2017 National Body Image Survey, Instagram has been inspired to help Butterfly & Sportsgirl #changetheconvo and #OwnYourFeed.

#OwnYourFeed promotes tools on Instagram that help ensure your time on the app is inspiring, supportive and empowering.

Own your follows

Be conscious of who you follow & how they impact you.

You can remove followers & block people on Instagram who impact you negatively.

You can also now follow hashtags! Check out & follow some of the below popular & inspiring hashtags:





Own your comments

Instagram has anti-bullying comment filters that automatically hide offensive comments, manually chosen keywords  or default keywords.

To turn on comment filters go to: settings > comment controls

Own your privacy

You may prefer to share more personal content if your account is private.

To turn your account on private go to: settings > account privacy

You can also make use of the Close Friends function which allows you to share content to a select group of people, rather than all your followers.

Own your time

Instagram will soon be launching in Aus their Time Well Spent tools.

These tools will allow you to access a dashboard that:

  • Displays how much time you’ve spent on the app
  • Customizable daily time reminders
  • Mute push notifications  for periods of time

These tools will be available via: settings > your activity

To find out more, click here > 

Make a Difference

All profits from our The Butterfly Foundation x Sportsgirl range goes directly to The Butterfly Foundation.

Shop the range to help raise funds for this non profit organisation!


If you, or anyone you know is experiencing an eating disorder or body image concerns, we encourage you to reach out for support. You can call the Butterfly Foundation Toll Free National Helpline on 1800 33 4673 or visit their website for more information.