LOVE YOUR DENIM PIECES AND THEY’LL LOVE YOU RIGHT BACK.

Whether you’re a fan of black skinny jeans or prefer a distressed straight leg, we know you want your favourite piece of denim to last for as long as possible. That’s why we’ve put together denim care 101 tips to keep your fave denim in top form.

ALL ABOUT DYES

Some dyes are prone to transferring when new, so just be mindful when near light coloured surfaces.

Fading over time is characteristic of denim, which is what gives them a unique, worn-in look the longer you wear them. The less you wash them, the slower the fading process will be. 

HOW OFTEN SHOULD I WASH MY DENIM?

We recommend washing your denim only when necessary. This will prevent shrinking, fading and lessen your environmental impact.

Less laundry AND helping out Mother Earth? Sounds good to us.

HOW DO I WASH MY DENIM?

When it comes time to wash, turn the item inside out, ensure any zippers or buttons are done up, and wash separately in cold water with a mild detergent.

Worried about damaging the detail of your jeans? Use a garment bag if the piece has any rips or fraying to protect them. 

Once washed, give them a shake out to remove any creases and then line dry.

NEED A REFRESH?

If your denim needs a refresh but not a full wash, pop them in the freezer overnight to revitalise them.